Awen Coaching Resources

Bethany Helliwell-Smith Bethany Helliwell-Smith

You Cannot Build a Healthy Charity by Sacrificing Yourself at the Centre of it

You cannot build a healthy, neuro-inclusive, values-led organisation by sacrificing yourself at the centre of it. When a charity leader is permanently braced, making decisions from adrenaline and absorbing every “urgent” demand, the whole system feels it. Breathing room is not indulgent. It is structural. It changes how decisions are made, how responsibility is shared, and whether leadership is sustainable. If everything wobbles the moment you step back, that is not strength. It is fragility. And it is allowed to change.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Grow Without the Grind: Making AI Work for Your Fundraising and Your Well-Being

AI hasn’t arrived in a calm environment. It has landed in the middle of a sector already stretched by rising targets, growing expectations, and emotionally demanding work. That’s why the question isn’t whether fundraisers should use AI, but how we choose to engage with it in ways that protect our values and our well-being.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Choosing Your Path in the Charity Sector

Choosing between working in-house at a charity or freelancing in the sector isn’t about which path is better, but which one fits you. This piece explores the difference between depth and breadth, the immersion and continuity of in-house roles versus the variety and autonomy of freelance work, offering an honest look at the pros and cons of each. A reflective read for anyone navigating their next career step and clarifying their north star in the charity sector.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

The Secret Engine: Why Charity Freelancers Are Unnoticed, Undervalued, and Absolutely Essential

Freelancers in the charity sector, you know who you are. Perhaps you support an organisation for one day a week, or you work across three small charities in a month. You bring specialist skills (fundraising, membership, community partnerships) and deliver real impact. And yet… far too often you are unnoticed, even undervalued. Not by your clients (well, maybe sometimes), but by the wider sector narrative.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Grow Without the Grind: Building Supporter Relationships That Feel Good

Growth doesn’t have to mean endless hustle. In this practical session, Bethany Helliwell-Smith, founder of Awen Coaching (a coach for charity professionals), and Alex Fearon, founder of Maybe Later (an email marketing and supporter journey expert), show you how to attract, engage, and retain supporters in a sustainable, authentic, and energising way.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Leading with Resistance: Finding Strength in Impossible Decisions

2025 has been a tough year for social impact leaders. Funding pulled without warning. Restructures handled without care. Decisions where every path carries a cost. In times like these, clarity doesn’t come from rushing—it comes from pausing, reconnecting with your values, and trusting your own judgement.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

A Slow and Balanced Life Doesn’t Mean You Lack Ambition.

Slowing down doesn’t mean you’re falling behind. It means you’re choosing a different path—one that’s rooted in clarity, focus, and long-term impact. A slow and balanced life isn’t a lack of ambition. It’s a powerful, intentional choice to do your work well and stay well while doing it.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

How to Be a Role Model for Well-Being in Your Charity.

This blog emphasises the importance of setting clear work-life boundaries, incorporating regular reflection, and prioritising self-care. By demonstrating these practices, you not only prevent burnout but also foster a supportive and resilient work environment, ultimately enhancing your charity's impact.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Sustainability is a Well-Being Issue for the Charity Sector

Embracing the concept that “Sustainability is about Well-Being” is not just a shift in thinking—it’s a necessary evolution. The success of charity organisations is deeply intertwined with the well-being of those who drive their missions.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Mastering my Daily Wrap-Up Routine for Charity Professionals.

My Daily Wrap-up Routine is a simple yet powerful practice that can help charity professionals maintain balance, focus, and motivation in their work. By dedicating just 30 minutes to tie up loose ends, manage your inbox, reflect on your accomplishments, and plan for tomorrow, you set yourself up for a successful and fulfilling workday.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Strategic Approaches to Setting and Achieving Goals: A Guide for Charities

For charities, having clear, strategic goals is crucial for making a meaningful impact. Without well-defined goals, even the most passionate teams can struggle to stay focused and measure success. This guide offers practical advice on how to set and achieve goals that drive your mission forward.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

The 'How You Say It, Is How They'll Hear It' Effective Communication Method for the Charity Sector

Discover the 'How You Say It, Is How They'll Hear It' communication method tailored for the charity sector. Learn to engage your audience effectively, craft clear messages, highlight impacts, and establish actionable next steps for improved fundraising success. Ideal for charity professionals aiming to enhance their communication skills and drive positive change.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

The Importance of Coaching for the Charity Sector

The purpose and ethos of coaching resonate deeply with the fundamental values of the charity sector. Just as charities strive to support and uplift communities, coaching aims to empower individuals to reach their full potential.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Tips on Preparing for Time Off Work

Taking time off work can feel like you have to work twice as hard before you go and twice as hard when you get back. To truly enjoy your time away, it's crucial to prepare effectively.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

How Coaching Can Help You Overcome Self-Criticism

Overcoming self-criticism is a journey, but with the right support, it’s entirely possible. Coaching offers the tools, insights, and encouragement needed to break free from the cycle of negative self-talk.

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Bethany Helliwell-Smith Bethany Helliwell-Smith

Burnt out Charity Professionals: 7 Steps to Start the Conversation

Working in the charity sector is incredibly fulfilling, however, the passion for purposeful work can sometimes lead to burnout, leaving charity professionals feeling overwhelmed and exhausted. To address burnout head-on it's crucial to initiate the conversation.

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