There's a version of your freelance business where "how's it going?" doesn't make you flinch.
The group coaching programme that helps charity-sector freelancers design impactful services and build steady, diverse income working with clients who are the right fit, without hustling or burning themselves out.
In six months, you'll have clear services, a steady pipeline, and a business that supports you as much as you support the good causes you work with.
Applications now open for September 2026.
6 spaces available.
14k+ followers across social media
Joining Freelancers for Good™ has genuinely shifted how I run my business, not just how I feel about it.
“Bethany is incredible, and I am so grateful to have her support and expertise. The conversations we've had 1:1 around pricing and packaging have been brilliant, precisely because she gets the sector. She's not coming at it from a generic "charge your worth" angle - she genuinely understands what charities can afford, what they need, and how to price in a way that works for both sides. I've upped my prices since, with far more confidence than I'd have had on my own.
It's also changed the decisions I make day to day. This week alone I turned down a piece of work that didn't quite fit - something I'd usually have flexed for, even outside my core offer, just to make it work. And I let go of a client that wasn't right for me anymore. Neither would have happened before joining this programme.
But the part that's surprised me most is how much time I've spent thinking about how I like to work - what I need, what actually fulfils me, what I want from clients. I've spent years focused entirely on what clients need from me, and this is the first time I've properly turned that lens around. It's brought a balance I didn't have before, and that shift alone has changed how I show up in my business. Every charity freelancer needs Bethany in their corner - she's really not lying when she says she takes her role as a big sister really seriously!”
Abi Aldridge
Strategic Communications Consultant for charities
Freelancers for Good™ is for you if…
You've ever sat with a client email open for 20 minutes, trying to word a boundary without sounding difficult.
You've been fully booked one week, and wondering where your next project is coming from the next.
Your partner has ever asked "how's the business going" with a look of concern, which actually means "should we be worried about the mortgage?".
You're exhausted from saying yes to "just one more thing" because in the moment, being helpful matters more than your evening does.
You're uneasy every time a proposal goes quiet, wondering if you did something wrong, charged too much, or if this is just what freelancing is.
You're alone with the tricky stuff, the scope that's crept, the rate you're not sure how to defend, with no one nearby who's dealt with exactly this before.
You're tired of carrying everything, the delivery, the pricing, the pipeline, the networking, the marketing, the invoicing, the decisions, on your own.
Freelancers for Good™ is not for you if…
You want a quick fix.
You're looking to make millions while sitting on a beach in Bali.
You're not ready to look honestly at your pricing and services.
You're hoping someone else will build your business for you.
You’re not ready to invest to stop simply freelancing and start intentionally building the business you want.
Keep reading if you've got years of experience in the charity sector, you care that your work does good and you want a business that supports you as much as you support the causes you work for.
Why does freelancing in the charity sector feel so bloody unstable?
It's not just you, and it's not just bad luck.
Charities run on grants, donations and contracts that aren't guaranteed year to year. When a charity's own income is uncertain, freelance budgets are often the first thing paused or delayed, not because your work doesn't matter, but because it isn't protected the way core staff costs are.
Then there's how decisions actually get made. A "yes" to your proposal might need a line manager, a director, sometimes trustee board approval, and boards often meet quarterly, so you get stuck in a queue that moves a hell of a lot slower than your bills need to be paid.
And there’s the sector's own scrutiny of "overheads." Charities face real pressure from funders, donors and the general public to keep external costs low and water tight reasons for every pound spent. "We don't have the budget" isn't a personal rejection of you. It's a rational response to people who scrutinise ROI for a living.
Look, I've been there. I went freelance in 2020, following my 3rd redundancy (ouch!), during a pandemic, and while in the process of buying my first home. But now, I feel more secure than I ever did in my in-house roles.
None of what's above is something you can fix by working harder or charging less. But the part that gets you to "more secure than in-house" is something you can build.
That's where Freelancers for Good™ starts changing things.
What if you had the framework to spot what is missing in your business?
After years of coaching charity freelancers, I've noticed the same pattern over and over again. Your business works… but only if you work really really hard.
You are likely still working like you're in-house, without intentionally running your business. Rather than a steady mix of diverse income, you're stuck almost entirely in client delivery, swapping your time for a day rate you feel guilty about charging and resent at the same time.
My '3 Layers of Work Framework', is the diagnostic I use with every member.
Layer 1: The Steadiest of the Steady. Your retainers, ongoing clients, regular days. This is what pays your bills. But without clear boundaries and fair pricing, it quickly turns into a part-time job you never applied for and start to resent.
Layer 2: The Strategic Stretch. Your audits, strategy projects, service design work. This is where your experience earns what it's actually worth. But without a tightly defined scope, it sprawls, and you end up doing three times the work for the fee you quoted.
Layer 3: The Sexy Spontaneous Short-term. Your workshops, speaking engagements, one-off strategy days, quick-turnaround projects. This is where variety and visibility come from. But treat every one of these as urgent, and your week falls apart trying to fit them all in.
Here's what I see, client after client: almost everyone is stuck entirely in Layer 1. Delivering client work, at a rate they resent, because that's the only pattern they knew from being employed. No Layer 2 bringing in higher-value fees. No Layer 3 bringing in variety and visibility. Just delivery, at a rate that keeps income stagnant, month after month, year after year.
One of the first things we do in Freelancers for Good™ is map exactly where you're stuck right now, against your actual client list, your rates, your week and your pipeline. Then we build in what you're missing, deliberately.
No more guessing which layer is going to save you from having to apply for 'a proper job' this month.
Imagine if you had a steady freelance business, what would that feel like? Well, it could feel like…
A business where busy doesn't automatically mean overstretched, and quiet doesn't automatically mean panic.
Income that's less dependent on how many days you can sell, and the time and headspace to work on your business, not just deliver for everyone else.
A clear mix of work and less reliance on one project, one service or one retainer client you don't actually like working for.
Clarity on what you offer, what it costs, and which opportunities are right for you.
Boundaries that protect your time and help clients understand how you work best.
The ability to look ahead at your client pipeline and make thoughtful intentional decisions about what to say yes and (most importantly) no to.
Space to develop your business alongside delivering brilliant work for your clients.
Confidence to speak up when something feels difficult, uncomfortable or uncertain, because you have trusted people to talk it through with.
That is what we do in Freelancers for Good™.
A steady freelance business gives you structure, confidence and support, so every challenge does not feel like an emergency in your nervous system.
It’s time to stop winging it on your own.
You didn’t leave your in-house charity role to become more stressed.
Freelancers for Good™ helps charity freelancers redesign the way they work, so your business is steady, sustainable and no longer dependent on you constantly pushing through.
Join a supportive gang of charity freelance colleagues, without the office politics.
This is a small, supportive community where you can talk honestly about pricing, clients, capacity, boundaries and the realities of building a business around your actual life.
Launched in June 2026, Freelancers for Good™ is already home to 11 brilliant charity freelancers and consultants who understand your work and share their own experience generously.
The community is deliberately kept small, so you won’t disappear into a crowd of hundreds. I know every single one of my members, the work they do, the challenges they are navigating and what they are working to achieve.
You’ll get the coaching, structure and trusted support to build a business that works better for you.
The support you get in Freelancers for Good™
The Content
Create a steady mix of work, income and business development, and make more confident decisions about your services, pricing and direction.
You’ll access, practical bite-sized audios and videos, and resources, activities and templates to strengthen your services, pricing, boundaries and business structure.
We’ll redesign how you work, while you work.
The Coaching
Get practical support when a client issue, difficult decision or wobble arises.
Weekly group coaching and monthly 1:1 coaching help you apply what you’re learning to the realities of your own business.
Support when you need it most.
The Community
Build relationships with charity freelancers who understand the sector and are generous with their experience.
You’ll be part of a trusted group who share useful ideas, honest perspectives and cheer you on when you need it.
Because the right people change everything.
“The level of care and attention to my individual business has blown me away.”
“Even after the first month, I’ve been blown away by the level of detail, care and attention Bethany gives to my individual situation and business, something you don’t always expect from a group programme.
Bethany strikes the perfect balance between encouraging you to develop your business and providing a sounding board for new ideas, while keeping wellbeing and our wider lives at the heart of the work.
She understands that we care deeply about the work we do, which makes it even more important to build our businesses sustainably and successfully.”
Emily Gorham
Freelance Brand Designer for charities and purpose-driven businesses
Ready to see what changes for you?
What would a week be like as a member of the programme?
Freelancers for Good™ is designed to fit around the reality of client work and busy life. You do not need to spend hours a day trying to keep up.
A week might include:
Monday morning you watch or listen to a 12-minute lesson.
Wednesday you bring a tricky client situation to coaching.
Thursday you ask the community for perspective on your new price structure.
Friday we all celebrate you finally sending the proposal you've been avoiding.
Some weeks, you might join a live call and work through something in real time. Other weeks, you might listen to a short audio, complete an activity, check in with the community or use the space to keep your own business moving forward.
The focus is on making steady, practical changes that support the business you are building.
You are no longer the freelancer who absorbs everything when pressure rises.
You are a charity professional running a business that holds steady when the sector doesn't.
In six months, here's what's different…
In six months, you'll have clear services, a steady pipeline, and a business that supports you as much as you support the good causes you work with.
Clear services
A strong understanding of what you offer, who it is for and how each service fits into the business you want to build.Confidence in your pricing
A pricing approach that reflects your experience, the value of your work and the way you want to deliver it.
Strong boundaries
Clearly defined expectations around scope, communication, availability and deadlines, so your clients understand how you work.
A steady pipeline
A practical approach to developing future work alongside delivering for your current clients.
A sustainable mix of income
A clear balance of regular work, strategic projects and shorter opportunities, with less reliance on one client or one type of service.
Confident decisions
Understanding of which opportunities to pursue, what to say no to and where to focus your time and energy.
Trusted people around you
A community of fellow charity freelancers cheering you on, who understand your work, offer useful perspective and celebrate your progress.
Meet Bethany
Hi, I’m Bethany Helliwell-Smith.
A few years ago, my business looked a lot like yours might now.
I went freelance in 2020, following furlough, my 3rd redundancy (ouch), and while in the process of buying my first home. On paper, going it alone felt like a brave thing to do. In reality, I was still working exactly like I had in-house, just without the payslip to show for it.
I was fully booked one month, saying yes to everything, working evenings to keep up. Then my inbox would go quiet, and I'd spend the next month wondering what had gone wrong, and whether I should apply for "a proper job" again.
I thought the problem was that I hadn't found the right clients yet, or wasn't working hard enough, or hadn't niched well enough.
But I actually found the answer somewhere else entirely.
I was stuck almost entirely in one layer of work: delivery. Retainers and ongoing client days, at a rate I resented, because delivery was the only pattern I knew from being employed. No stretch work bringing in higher-value fees. No spontaneous work bringing in variety or visibility. Just delivery, month after month, at a rate that kept my income stagnant.
Once I realised that, and deliberately built in what I was missing, everything changed. Now I feel more secure than I ever did in my in-house roles.
Since then, I kept my business running through a pandemic, two maternity leaves, and the ongoing juggle of preschool drop-offs and two small children who have never once prioritised my deadlines over their next snack.
I created Freelancers for Good™ to help other charity freelancers see the same thing in their own business, before it takes them as long as it took me.
The Investment
£375 per month for six months or £2,250 paid in full.
The changes you make over six months will support your business for years to come. Most members cover the investment with a single rate increase on an existing retainer, or by saying yes to one stretchy project instead of another month of underpriced delivery.
This includes:
Tried and trusted learning modules
Weekly group coaching
Monthly 1:1 coaching
A small, curated professional community
Practical tools, templates and resources
The programme will help you build stronger boundaries, clearer services, more confident pricing and a steadier way of working. Changes that support you financially, emotionally and professionally, long after the six months are over.
Practical support. No hype. No hustle. Just real help for real charity freelancing.
How to join Freelancers for Good™
Step 1: Apply
Complete the application form. Tell me honestly where your business is right now, and where you want it to go. The more specific you are, the more useful our conversation will be.
Step 2: A Conversation
I'll read your application and arrange a time to talk it through properly, together. We'll look at where your business is now, where you want it to go, and whether Freelancers for Good™ is genuinely the right next step, for both of us. If it's not the right fit, I'll tell you honestly, and point you somewhere more useful.
I'm building this community carefully and intentionally. If you're ready to make meaningful changes to how you work, I'd love to speak with you.
What makes Freelancers for Good™ different?
There are plenty of freelance programmes that will teach you how to get more clients, grow your audience or make more money. Freelancers for Good™ is for when getting more isn't actually the problem.
1. You're not just another face in a Zoom room
This isn't a course where everyone gets the same formula and is sent away to implement it.
I get to know you.
Your clients. Your workload. Your pricing. Your boundaries. Your patterns. The bits of your business that are working brilliantly and the bits that quietly aren't.
So when we coach, we're not talking hypothetically.
We're working on the real email you need to send. The client you're struggling to manage. The project that's creeping beyond scope. The opportunity you don't know whether to say yes to.
The support is personal because your business is personal.
2. You don't need another template. You need to fully understand the problem.
You probably don't need another template, although I have plenty of them!
A better boundary script won't help much if you don't feel able to use it.
A new pricing calculator won't fix things if you keep discounting the moment someone hesitates.
A perfect weekly plan won't protect your capacity if every client request automatically becomes urgent.
That's why we don't just fix what's happening on the surface.
We look at the patterns underneath it.
Then we build practical ways of working that actually hold when things get busy.
3. Most programmes focus on growing your business. This one helps you hold it.
Getting clients is only one part of freelancing.
You also need to know how to manage those client relationships, protect your capacity, price your work properly, make decisions with confidence and build ways of working that don't rely on you constantly stretching yourself.
That's why Freelancers for Good™ brings together business strategy, boundaries, client relationships, capacity, confidence and wellbeing.
We design a business that still works when you stop over-functioning to make it work.
We don’t build my version of a successful freelance business. We build one that allows you to do good work, earn well, and still have energy left for the rest of your life.
4. You'll leave trusting yourself, not relying on me.
I don't want you to finish six months with a folder full of worksheets you never look at again.
I want you to know yourself and your business better.
To spot when you're slipping back into overworking. To know when to say no. To trust your pricing. To make decisions about clients and opportunities without tying yourself in knots.
And to have ways of working you can come back to when things get busy.
Because you don’t want to be a ‘better freelancer’.
So, we build a business that lets you do brilliant, meaningful work without your wellbeing being the thing that pays for it.
You don’t have to do this alone.
You’ve already built a successful freelance business.
Now it’s time to build the support, structures and ways of working that can hold that success, without you having to hold everything yourself.
With expert coaching, tried and tested methods and a community of charity freelancers who really get it, you can make clearer decisions, hold better boundaries and build a business that works for you, not just your clients.
Join Freelancers for Good™
Do you have questions?
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A week inside Freelancers for Good™ might look like…
Watching one short lesson on pricing or creating steadier services.
Bringing a difficult client situation to the weekly coaching call.
Sharing a win, question or useful resource inside the Circle Community.
Taking one practical action to improve the way your business works.
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Freelancers for Good™ is designed for charity freelancers who are feeling the pressure.
You may well be fully booked or panicking about where your next client is coming from.
You have strong credibility in the charity sector, but your work is unstructured and unsustainable.
If you’re ready to redesign how you run your business, this programme is for you.
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This programme works best if:
You’ve worked in the charity sector for 5+ years and are now freelancing.
You understand the charity sector and its challenges well.
You’re experiencing pressure, overwhelm or burnout.
You don’t need a huge audience, a polished brand or a desire to scale. But you do need experience, and a willingness to implement change.
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Freelancers for Good™ works across many freelance specialisms in the charity sector. Already in the programme we have had:
Fundraising consultants
Bid writers
Comms specialists
Interim leaders
Strategy consultants
Data analysts
Brand designers
Social Media ConsultantsThe common thread isn’t niche.
It’s passion, expertise and a desire to run your own business, well.
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Audios and videos broken down into structured bite-sized lessons within modules.
Weekly group coaching.
Monthly 1:1 coaching.
Practical workbooks, templates and tools.
A private, curated community of experienced charity freelancers.
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Yes, absolutely.
We have members who hope to go ‘fully freelance’ and members who have been freelancing for 15+ years.
The focus is on helping you design a way of working that fits your life.
Some members stabilise and strengthen their existing freelance business model. Others clarify direction and move towards something more intentionally and steady.
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Most members spend around 2–4 hours per week engaging with content, attending coaching, being active in the community and implementing changes.
Some weeks will be lighter.
Some will require deeper reflection.This programme is intentionally designed to fit around active client work.
I know you’re busy, else you wouldn’t need this.
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Most members notice shifts within the first few weeks:
Clearer boundaries
More intentional communication
Less emotional reactivity
Structural change takes time.
By six months, you’ll have a way of working that feels steady, not reactive.
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No.
Your results depend on your engagement, your implementation, and your specific circumstances.
What I do guarantee is:
A proven framework grounded in real charity sector experience.
Direct coaching support.
A thoughtful, high-integrity community.
Honesty, not hype.
I can’t promise an instant transformation, but I have 6 years experience creating lasting structural change for charity freelance businesses.
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You don't have to leave.
The work you've done in six months, on your services, boundaries, pricing and pipeline, isn't a one-off fix. It's something that needs tending, the same way any business does.
So if it feels right, you can stay on as a Steady Member for £250 a month, which includes:
Continued access to Weekly Group Coaching
Access to the Exclusive Community
Updated Content & Resources
Exclusive Steady Member Monthly Coaching
1:1 coaching moves to a separate, reduced rate of £120 a session (usually £160), for whenever you want deeper, individual support.
Many members choose to stay. The community becomes their professional anchor, a place to recalibrate when pressure rises, long after the structured programme ends.
Most members join in one of three situations:
1. You're fully booked, but it doesn't feel like it should.
Your diary is full, but you're still working evenings, still saying yes to "just one more thing," and still not entirely sure where next month's income is coming from. Busy hasn't translated into steady.
2. You know your stuff, but you've never really run a business.
You're excellent at the work itself, years of charity sector experience, real measurable impact. But pricing, boundaries and scope are completely new to you or have always been a bit improvised, because nobody taught you how to run the business side of this.
3. You're doing it all without anyone to talk it through with.
There's no one nearby who's dealt with a ghosted proposal, a scope-creeping client or a rate you're not sure how to defend. You've been Googling it, or working it out alone, for a while now.
If any of these sound familiar, Freelancers for Good™ was built for exactly this.
That's everything. Over to you.
Okay, good scrolling, you made it to the bottom of the page. Now, there’s no flashing countdown timer or surprise upsell. This is an honest offer and an open door.
If it feels like the right time, I'd love to hear from you.