FREE Webinar:
Grow Without the Grind: Building Supporter Relationships That Feel Good
This is a free 60-minute webinar for charity fundraisers, marketers, and comms pros who want to grow their supporter base and boost their impact without burning out.
What you’ll learn
Why your well-being comes first and how protecting your energy can help you build a stronger, more loyal community.
The supporter journey without the hustle, simple, human-centred email marketing strategies that nurture relationships while saving you time.
Sustainable growth habits that last – how to create systems that feel good for you and your supporters.
Why join us?
Growth doesn’t have to mean endless hustle. In this practical session, Bethany Helliwell-Smith, founder of Awen Coaching (a coach for charity professionals), and Alex Fearon, founder of Maybe Later (an email marketing and supporter journey expert), will show you how to attract, engage, and retain supporters in a sustainable, authentic, and energising way.
You’ll leave with actionable tips you can use immediately and a renewed sense that growing your mission doesn’t have to come at the cost of your well-being.
When?
📅 Date & Time: Wednesday 1st October [2 pm - 3 pm]
📍 Online – live on Zoom (recording available to those registered afterwards)
🎁 Includes free resources for all attendees.
“Growth doesn’t have to mean endless hustle.”
About your Speakers
Bethany and Alex
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Bethany Helliwell-Smith
Bethany Helliwell-Smith is an experienced coach, facilitator, and accredited C-Me Colour Profiling Practitioner with over 15 years of experience in the charity sector. She began her career in fundraising, securing significant income for organisations such as the British Red Cross, Wales Millennium Centre, and Frank Water.
In 2020, Bethany founded Awen Coaching to help individuals and organisations in the charity sector prevent and overcome burnout. She now supports fundraisers, leaders, and freelancers in building healthier working lives and creating sustainable impact.
As Mum to two young children, Bethany understands the juggle and emotional load many professionals carry. She brings empathy, real-world insight, and a calm, client-led approach to her coaching, helping people clarify their priorities, set strong boundaries, and take purposeful action without burning out.
www.awencoaching.co.uk -
Alex Fearon
Alex Fearon is the founder of Maybe Later, an email marketing and supporter journey consultancy that helps purpose-led charities and B2B service businesses turn chaotic email activity into joined-up journeys that build trust, drive action, and raise more money.
Over the past five years, she’s worked with 80+ organisations to shift how email is used—moving teams away from last-minute newsletters and one-off campaigns, and towards journeys that are clear, effective, and actually enjoyable to run.
Why we’ve teamed up:
Growth can feel Good
“I finally stopped overthinking and started focusing on what really matters. The difference in my energy has been huge.”
— Senior Fundraiser, National Children’s Charity (Bethany’s Client)
This webinar is for you if…
You’ve ever felt pressure to do all the things — post more, email more, deliver more — just to keep up.
You know supporter relationships are essential, but the time and energy it takes often feels overwhelming.
You want to grow your reach and impact, but not at the expense of your health or passion for your work.
If any of these sound familiar, this session will give you clarity, calm, and practical steps to move forward.
What you’ll take away
This isn’t just theory — you’ll leave the session with:
A clear picture of what’s draining your energy and how to shift it.
A simple supporter journey you can sketch in 10 minutes.
Confidence to focus on what matters most, instead of trying to do everything.
You’ll walk away with realistic, doable next steps designed to support your mission and your well-being.
Why now?
The demands on charity professionals are higher than ever — and the pressure to “do more with less” hasn’t gone away. But running yourself into the ground isn’t a sustainable strategy.
Now is the time to find a better way: one that will allow you to grow your impact, build stronger supporter relationships, and still have the energy to enjoy life outside of work.
This webinar will give you the tools and reassurance to move forward with clarity and confidence.
“We came for a welcome journey and ended up changing how we think about email altogether.”
— National Health Charity (Alex’s Client)
Book Now
When you sign up, you’ll also join Bethany and Alex’s mailing lists, which are full of practical tips and support. You can unsubscribe whenever you like. We promise only to share ideas, tools and stories that are genuinely useful — no spam, just support.